VR Trade Show Game - MakeAGreenJob

VR Game Development, Interactive Marketing Solutions, Environmental Education, Gamification, Multi-Platform Development, Trade Show Engagement Tools

Unity 3D, Meta Quest 2

Seven Refractories wanted to showcase their environmentally friendly Seven Tap and GreenLine products in an engaging, interactive format for trade shows. They needed a solution that would be entertaining enough to attract booth visitors while effectively communicating their commitment to sustainable manufacturing. The game needed to be accessible to all skill levels and completed within 3 minutes to accommodate high-traffic trade show environments.

Created "EcoSort VR: #beingGREEN" - an interactive environmental awareness game set in a natural forest environment. Players learn to identify eco-friendly Seven Refractories products (Seven Tap and GreenLine) versus environmentally harmful alternatives. The gameplay involves catching moving products and sorting them onto wooden pallets, with eco-friendly items being loaded onto trucks for proper distribution.

The three-level progression system increases difficulty while maintaining engagement: Level 1 focuses on Seven Tap boxes, Level 2 introduces faster-moving GreenLine bags, and Level 3 combines both product lines. A competitive element is maintained through a top-10 leaderboard system for daily prize competitions at trade shows.

• Key Benefits Achieved

• Increased Brand Awareness - Interactive product demonstration creates memorable experiences
• Environmental Education - Players learn to distinguish sustainable vs. conventional products
• Trade Show Success - 3-minute gameplay perfect for high-traffic booth engagement
• Competitive Engagement - Leaderboard system encourages repeat visits and social sharing
• Multi-Platform Reach - PCVR and Quest standalone versions maximize accessibility
• Positive Brand Association - Fun gameplay creates positive emotional connection with eco-friendly message
• Measurable Engagement - Scoring system provides quantifiable visitor interaction data

Keywords: VR, PCVR, QUEST2, Stylized Art, Fun, Game

Client: 7Refractories d.o.o 

Sector/Industry: Production and trade of refractory ceramics