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Development of an integrated online shop for Roko d.o.o.: a breakthrough in digital business

The Roko d.o.o. success story

Roko d.o.o. is a Slovenian company, founded in 1994, specialising in the wholesale of agricultural products. With over 25 years of experience in the agricultural sector, the company provides a wide range of products including seed, plant protection products, fertilisers and spare parts for agricultural machinery. One of their greatest successes is the distribution of quality seed potatoes, imported annually from various European countries.

Experience and new challenges

Despite many years of success, Roko d.o.o. faced the challenge of an outdated online shop. The existing platform did not allow for a modern user experience and connection to the ERP system, which made it difficult to manage stock and sales from two warehouses. The decision to build a new website was inevitable in order to improve functionality and flexibility.

"Our old online shop was very outdated and did not offer the functionality we needed to stay competitive, which is necessary in the digital age. So we were looking for a new online platform that is scalable, upgradeable and allows us to continue to grow our online shop."

Digital transformation with nopCommerce

After considering several platforms, including Magento, Roko Ltd. decided to go with nopCommerce. This platform met their key requirements: speed, scalability and integration with the SAOP ERP system. In addition, nopCommerce allows multilingualism, which is crucial for their further expansion into foreign markets.

A tailor-made solution

The Stroka Business Group team ensured the complete integration of the nopCommerce platform with the ERP system of Roko d.o.o. This enabled automated updating of stock and discounts, which significantly reduced the need for manual work. In addition, the functionality to manage inventory from two warehouses was arranged, which eliminated the previous limitations in selling certain products.

Key benefits of building a solution include:

• speed and scalability: the nopCommerce platform allows for fast performance and easy upgradability, with new features, allowing the development of an online store adapted for optimisation and growth, which was key for Roko d.o.o.
• Integration with SAOP for B2B and B2C: automatic updating of stock and prices and stock management from multiple warehouses has reduced the need for manual data entry.
• Multilingual support: the new online shop allows you to operate in multiple languages, extending your company's reach. It has been the company's long-standing wish to work intensively on expanding into foreign markets, and the nopCommerce platform allows them to do so.
• Payment systems: the platform is connected to more than 200 different payment systems and payment methods, several payment method options have been arranged on the client side, including Stripe, Bankart, LeanPay, Lab4Pay, QR code pre-invoicing.
• Logistics: a GLS postal escort has been set up to dispatch orders via the online shop.
• Advertising: nopCommerce offers extensions to integrate with various advertising channels, including Google Ads and the Meta advertising platform (Facebook and Instagram Ads) and Mailchimp. All integrations have been arranged due to the company's desire to grow digitally.

As part of the improvements to the user experience, special attention has also been paid to the insight of orders to passengers on the ground. The new functionality of the platform gives them a clearer view of their orders, including filtering by date, which makes their work much easier and allows them to find relevant information faster.

Building an online shop

Building an online shop involved several steps, from the analysis of the client's needs to the final implementation:

1. Needs analysis: together with the client, the experts of the Stroka Business Group analysed their needs and determined the functionalities that the new webshop should support.
2. Online shop design: unique graphic design, landing page design, category page design and item detail view.
3. Project: implementation of the design, preparation and installation of modules (product filtering, etc.), migration of data from the previous store.
4. Testing and optimisation: extensive testing was carried out to ensure that the webshop works seamlessly and provides an optimal user experience.
5. User training: training was provided to Roko d.o.o. staff so they could use the new online shop effectively and manage stock and orders.

A personalised solution for more efficient field operations

In today's business environment, where speed, accuracy and flexibility are key to success, it is essential to ensure that solutions are tailored to the specific needs of each customer. At Roko d.o.o., we have therefore developed an advanced platform that not only enables the management of sales activities in the field, but also provides a personalised experience for each individual user.

Key platform functionalities tailored to fieldwork:

• Integration with the SAOP ERP system: the platform enables the synchronisation of stock, price and discount data, providing up-to-date information for travellers on the ground.
• Customer and order management: each passenger has an individual profile and the possibility to enter and manage customers, including customer details, sales history and current orders. This allows better organisation and easier tracking of business activities.
• Quick Item Finder: an advanced search engine allows passengers to quickly find items by code, title or category, speeding up the ordering process and ensuring greater efficiency in the field.
• Personalised tablet experience: the platform is optimised for use on tablets, allowing accessibility and functionality anywhere, anytime, which is crucial for fieldwork.
• Real-time stock updates: the app shows accurate stock and current prices for individual customers, reducing the risk of ordering errors and increasing customer confidence.
• Easy management of quantities and rebates: travellers can quickly and easily add products to their basket, significantly speeding up the ordering process. The exact rebate for a specific company is also displayed, allowing transparent operations.

This solution has been developed with the needs of modern business in mind, where mobility is key. With our platform, Roko d.o.o.'s travellers are equipped with tools that enable them to work faster and more accurately in the field, leading to higher efficiency and greater customer satisfaction.

Speed and efficiency of implementation

"We were quite positively surprised by the speed of implementation. We were prepared to wait longer to get things really sorted out. The Stroka Business Group, with their professional approach, delivered the webshop in a very commendable time - exactly the way we wanted it."

The project was completed within the agreed deadlines, which was a positive surprise for the client. Communication with the web team at the Stroka Business Group was very proactive, which allowed for quick troubleshooting and adjustments. Production testing was quick and efficient, and all necessary corrections were implemented immediately.

Positive results and further plans

The redesigned online shop has improved market positioning, resulting in more calls and increased sales of products that were previously not available due to stock problems in two warehouses. The reduction of time spent on manual processes has allowed the company to focus on more creative and strategic tasks.

Roko d.o.o. plans to further expand its online shop into the German and English markets and to implement digital advertising to strengthen its competitiveness in today's business environment.

Maintenance Contract for continuous growth

Roko d.o.o. has a maintenance contract with the Stroka Business Group, which provides them with a personal advisor, a guardian, with whom they communicate regarding all further wishes and possibilities. This also allows them to quickly detect errors and anomalies, which ensures the smooth operation of the online shop and the immediate resolution of any problems.

The integration of the nopCommerce platform with the ERP system has enabled Roko d.o.o. to make significant progress in its digital business. The revamped online store not only meets current needs, but also provides a solid base for future growth and expansion. With continuous upgrades and maintenance services, Roko d.o.o. will continue to consolidate its position in the market and achieve new business successes.